citizens of Rome
citizenM hotels
When citizenM opens a hotel in a new city, they love to connect with the locals and learn all the ins and outs of the area. From fashion lovers to musicians, drag queens, foodies, and well-known tour guides, citizenM embraces the unique stories and perspectives each city has to offer.
For this project, I was responsible for the complete art direction, storytelling, and social media rollout. Together with the social team, we traveled to Rome and shot five beautiful short documentaries, along with numerous short-form assets for social media.
This project is my personal favorite from my time at citizenM, and I will forever hold this experience close to my heart.
Team:
Christian Johnson – Videographer
Jaimee Hulsmeyer – Head of Brand Marketing
Kiara McLaughlan – Marketing Coordinator (Social Media)
Ruby Joemai – Social Creative, Art Director
Emma Hooper - Copy writer
Marco Tiberio – Producer
Meet Fabrizio
😍🇮🇹 The most beautiful place in the world. @misteruniquelife knows a thing or two when it comes to Rome. We’re proud to showcase Fabrizio as a truly, cultured citizen of Rome. He’s written a best-selling book on the city and knows every corner of it’s culture, community and history. He can tell you the 🏛️ museum mysteries of the past as much as the best spots for 🍝 pasta. Take a journey through his eyes, on foot, in his city.
Meet Karma B
A real treat: not one, but two fabulous citizens of 🇮🇹Rome. Our Roman showcase of locals ✨shining✨ with culture in our new city continues with this delightful duo, collectively called @officialkarmab. From fruitful fabric stores to powerful party places, we visit their favourite spots around the city.
Meet Elena
👋💍 This one's a real gem. Elena Faccio is our next showcase and citizen of Rome. Take a step into her studio and surrounding streets of her jewellery brand @acchitto. Together with her business partner, Elena creates statement pieces boundless of tradition popular with celebrities, locals and travellers. Elena loves to share local neighbourhoods that hit perfectly between calm and cool. Check the citizenM app for a full curated list of her unmissable places in Rome.
Meet Ramingo
🇮🇹👋 Meet @rimangoramingo, our citizen of Rome - he's also the DJ we were lucky enough to have spinning sounds at our citizenM Rome Isola Tiberina opening party, too. Ramingo thrives in his unique a nature-centric but city loving lifestyle. Here he takes you on a journey to discover his very own small kingdom and jungle where he seeks musical inspiration and likes to take his downtime seriously. Our new hotel in Rome is open to all.
Meet Sofia
👩🍳 Sofia is a local chef, known locally as a great culinary queen showcasing her delicious food creations for all, online. As we've been getting to know what makes this city so great, Sofia took us through the steps of a local favourite cuisine, Supplì. Second servings? You can find more tasty-treat-deets in her food column at @cook.corriere. We just can't get enough. Watch right here for more showcases of the people who make our new neighbourhoods truly what they are. citizenM Rome Isola Tiberina is now open to all.