Ruby Joemai

Hi, my name is Ruby Joemai, 25 years old and I live in Zoetermeer, The Netherlands.

You could label me as many things… An equal rights activist, a Creative\Art director, filmmaker, concept creator, and fashion designer.

That sounds like a lot… And trust me, it is. (I also have a degree in web and graphic design, but let’s save that for when we have some coffee!)


I am a Fashion designer for my clothing label KAM KARI LA. A ready-to-wear collection inspired by strong female characters who want to bring their culture into the western business world. I am here to transform the way we bring our culture into our professional lives.

Alongside my fashion label, I also write and direct mood films. These films are where I try to make you feel raw emotions. My latest fashion mood film SOAKED DAY was all about not knowing you might be working yourself into getting a burnout. The feeling of drowning in work. And TOMORROW is the sequel of soaked day where the main character has her realization moment where she needs to start listening to her body.


Adobe Creative Suit

5 years of experience 90%
5 years of experience 80%
3 years of experience 70%
Premiere Pro
1 years of experience 60%
After Effects
1 years of experience 60%

Web design

3 years of experience 80%
3 years of experience 90%
Basic HTML, CSS & JS
4 years of experience 70%

Fashion design

Technical drawings
1 years of experience 80%
1 years of experience 80%
1 years of experience 60%
Pattern making
1 years of experience 60%

Work experience

I freelance in my free time for:

Vivera, Fixvison, Studio Abuse, Maria Cardelli, 

SPARK, Red Bull BC One, Dutch Bboy, BBoyworld, Haags Hip Hop centrum & more…

datum: 2017 – 2021 4 years 

Far West BV – All-round Creative 

datum: April 2019  – July  2021  2 years & 1 month

– web design

– graphic design print

– DTP & admin work 

SPARK personal training – Freelance Photographer

datum: April 2019  – Dec 2019  9 months

– Fitness social media photography 

– blogging

Marketing Impuls / Payfix / Cleanprofs – Graphic designer

datum: Jan 2019  – July 2019  6 months

– Graphic design


– Photography 

Internships 2016

Excite Digital Media – Sydney, Australië (6 months) 

Thrive Web Design – Gold Coast, Australië (4 months)

– Web design & coding in HTML en CSS

– Photoshop online advertising


Certificate Fashion Design & Styling in 1 year

B Fashion Academy Amsterdam

datum: 15 JULY 2021

HBO First-class honors BA Graphic communication Bachelor of Arts

The University of Northampton UK in 1 year.

datum: 25 JULY 2018

MBO 4 Interactive Media Design 

Graphic Lyceum Rotterdam

datum : 3 APRIL 2017


I got featured in the exhibition  “When we grow up”  July 2021

“What does it mean to be raised with many traditions and cultures in the Netherlands? Who, or what, gives meaning to your identity? How do you choose who you want to be, in a world where others are quick to label you? These questions play a central role in the exhibition and podcast ‘When we grow up’.”

Featuring artists:
Kevita Junior, Nazrina Rodjan (@hiddenlionstudio ), Ruby Joemai (@rubylegalized @kamkarila_ )and Sarojini Lewis (@sarojini.lewis )

Thank you