The project was an assignment from America today with the brief: create a concept for our new loungewear campaign. Slogan: “ The best to relax” The campaign has to be : Fun, American and the objective was to show my creative take on this project and not to stick to their house style. Oh and I had 3 days to do it. So of course  I went out of my way and delivered a campaign shoot plus a professional instagram campaign video in the comfort of my own home.